Our Origin Story
Wise Brand was created in the trenches, where hard work and results matter. Founded in New Jersey, it began with a designer who recognized the need for a smarter and stronger approach to elevate tradesmen, fleetowners, and blue-collar businesses beyond generic branding.
We started with limited budgets and no polished presentations. Our beginnings were humble, fueled by a sketchpad, a vision, and a determination to outwork and out think the industry. Every font, every color, and every wrap we design is crafted for grit, pride, and market dominance.
We started with limited budgets and no polished presentations. Our beginnings were humble, fueled by a sketchpad, a vision, and a determination to outwork and out think the industry. Every font, every color, and every wrap we design is crafted for grit, pride, and market dominance.
We create brands that work as hard as you do – powerful identities built for electricians, contractors, HVAC techs, roofers, and the blue-collar elite who keep the world running.
We don’t chase trends.
We create legacies.
Our Values
We move with conviction, not confusion.
We design with muscle, not fluff.
We show up with respect, strategy, and a relentless competitive spirit.
Leadership Philosophy
We are not just designers; we are brand tacticians. Every project we undertake is a strategic move, and every design is intended to shift momentum.
We create brands that are ready to compete, designed to succeed, and crafted to leave a lasting legacy. After years of studying what works and rening what doesn’t, we provide bold, championship-worthy brand identities for underdogs who are ready to take their place at the top.
We create brands that are ready to compete, designed to succeed, and crafted to leave a lasting legacy. After years of studying what works and rening what doesn’t, we provide bold, championship-worthy brand identities for underdogs who are ready to take their place at the top.
10+
Years of Experience
600+
Happy Customers
Our team
Edwin Lugo
Founder & CEO, Wise Brand
A Strategic Mind with Creative Firepower
Amanda Morrow
Project Manager / Account Coordinator
Amanda is the heartbeat behind every project at Wise Brand, seamlessly guiding clients and creatives through every step with precision and care.
Sofia Mekler
Junior Graphic Designer
Sofia might be new to the game, but her design chops speak volumes. With only a few years in the industry, she’s already making waves with her bold creativity, sharp eye for detail, and ability to bring brands to life with style and substance.